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- <text id=93TT1019>
- <title>
- Feb. 22, 1993: From The Publisher
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1993
- Feb. 22, 1993 Uncle Bill Wants You
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- FROM THE PUBLISHER, Page 4
- </hdr>
- <body>
- <p> Sometimes when you want something done right, you just have
- to do it yourself. That's why TIME uses a powerful computer
- program that chief of cartography Paul Pugliese and associate
- graphics director Joe Lertola helped develop to produce many
- of the eye-catching maps that grace our pages each week. Pugliese
- and Lertola teamed up with software expert Daniel Strebe to
- create Geocart, which can instantly project everything from
- a panoramic view of the globe to a detailed look at an individual
- state. When used with another program called Adobe Dimensions,
- Geocart can swiftly produce 3-D-like images of any part of the
- earth's surface.
- </p>
- <p> Our staffers and Strebe launched their program last year and
- formed a company, based in Pugliese's home in Croton-on-Hudson,
- N.Y., to market it commercially. Buyers have so far included
- the U.N. and Rand McNally.
- </p>
- <p> Innovation comes naturally to Pugliese and Lertola. Both are
- born tinkerers. Joe, who joined TIME in 1983, has been creating
- his own programs since desktop computers first became popular.
- "New graphics techniques have always fascinated me," he says,
- "and the computer offers any number of new procedures. Once
- I started designing on a computer, I just couldn't keep away
- from it." When he is not working on maps, Joe uses his technical
- wizardry to create composite images like the illustration of
- a heart poured from a test tube on the cover of our Feb. 15
- issue.
- </p>
- <p> Pugliese, who arrived at TIME in 1976, brings a passion for
- accuracy and considerable creativity to his personal and professional
- life. He has built two homes from the ground up, including his
- present one. A lecturer and the creator of maps for hundreds
- of books, Paul designed the wall-size maps for the U.S. Holocaust
- Memorial Museum, scheduled to open in Washington this spring.
- All that is not to mention the more than 1,000 maps he has done
- for TIME. Small wonder that his car sports customized license
- plates that read MAP ONE. "When I give lectures," Paul says,
- "people often ask, `Aren't you afraid the computer will replace
- you?' I say, `No, the computer is a tool that gives me much
- greater flexibility to do what I want. That can be a lifesaver,
- especially when I'm on deadline.' " And especially when the
- tool includes the high-powered program that Pugliese and Lertola
- helped bring about.
- </p>
- <p> Elizabeth Valk Long
- </p>
- </body>
- </article>
- </text>
-
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